About Us

At Ethnik, we believe jewellery should do more than just sparkle it should mean something.
Our commitment to meaningful, culturally rooted design is at the heart of everything we do.
We know how hard it is to find jewellery that feels beautiful, intentional, and connected to who you are… and we’re here to change that.

Since the jewellery world often focuses on trends over tradition, we take a deeply intentional approach to every piece we bring to you.
From classic Polki and Kundan work to modern cultural silhouettes, every Ethnik item is chosen with care, shaped with purpose, and created to honour your identity.

As the founder of Ethnik, I — Ranshika — am passionate about preserving our heritage in a modern world that moves too fast.
I grew up around pieces that told stories: of family, of culture, of home. And I know the feeling of wanting something beautiful to wear… that also means something.

Every piece we share has been hand-selected to reflect the beauty, strength and story of South Asian women today.
We curate with emotion, depth, and intention because we understand what these pieces represent.

We design and choose with heart, knowing the details matter.
Whether it’s the timeless shine of Polki, the craftsmanship of Jadau, or the sentimental elegance of everyday pieces, our goal is simple:
to bring you jewellery that looks beautiful, feels meaningful, and lasts through every moment that matters.

At Ethnik, we don’t just offer jewellery.
We create connection. We preserve culture. We honour stories.

If you ever need help choosing the right piece, styling for an event, or understanding the craftsmanship behind your jewellery, our Ethnik team is here to support you every step of the way. Feel free to reach out anytime- ethnikhello@gmail.com

For general business enquiries email: ethnikhello@gmail.com

With love,
Ranshika
Founder & CEO Ethnik